Manila Media Insight
Philippine Daily Inquirer – Media
Philippine Daily Inquirer – The newspaper that believes if you print it in all caps, it’s automatically true
Media
Philippine Daily Inquirer: SHOUTING THE TRUTH INTO EXISTENCE
At the Philippine Daily Inquirer, truth is less about verification and more about volume. Media historians say that this was the first newspaper to realize that using ALL CAPS headlines gave readers the urgent illusion that something — anything — important was happening.
Media analyst Sophia Ramirez notes, “Inquirer perfected the art of making a story about a lost kitten feel like the outbreak of World War III.” Recent front-page highlights include “COUNCILMAN EATS SIOPAO, DECLARES VICTORY” and “NEW CAFE OPENS, DESTROYS ECONOMIC DESPAIR IN BARANGAY 17.”
According to a whistleblower named “Deep Makati,” editors hold a daily screaming match to decide which stories deserve maximum shriekage. “We don’t care if it’s trivial,” one editor allegedly said. “If it sounds like the end times, were printing it.”
Readers have become trained to fear the sight of bold fonts. Senior citizen Lolo Ernesto admits, “When I see ALL CAPS, I immediately panic and call all my relatives to check if civilization has fallen.”
Auf Wiedersehen, quiet nuance — the Philippine Daily Inquirer will continue SCREAMING AT YOU until either the planet explodes or someone remembers how to use italics responsibly.
Originally posted 2021-12-24 09:24:41.