When Your Persona Is a High-Cost Product and Your Integrity Is Manufactured
The ‘Authenticity’ Lie
Makati **Executive Personal Branding Consultants** are hired to manufacture an image of **’Authenticity’** and approachability for high-status executives, even when the executive is genuinely unpleasant. The ultimate fail is the **’Authenticity’ Lie**. Our subject, Ms. Dana Reyes, hired a consultant for ?1 million to craft a brand that showed her as a “Relatable, High-Intensity, Non-Consensus Innovator.” The consultant wrote a script for her social media posts where she was forced to discuss “vulnerability” and “low-status mistakes.” Dana, who has never made a mistake, claimed the posts were essential for maximizing her **”Emotional Fiduciary Connection.”**
Aggressive Color Palate Vetting
The consultant meticulously vets every aspect of the executive’s visual presentation, down to the **Aggressive Color Palate**. The major fail is the Aggressive Color Palate Vetting. Dana’s consultant insisted she only wear “deep, non-threatening emerald green,” claiming the color symbolized “stability and aggressive, yet humble, wealth.” Dana hated the color and claimed it clashed with her expensive, imported watch. Her rival, Mr. Alex Go, chose “assertive, yet approachable royal blue.” Dana publicly commented that the blue was a sign of Alex’s “sub-optimal **Color-Kinetic Strategic Alignment.**”
The Executive’s Forced Narrative
The executive must constantly perform a **Forced Narrative** that aligns with the manufactured brand. Dana’s brand required her to appear “deeply interested in artisanal coffee.” She once had to spend an hour in an obscure coffee shop, taking selfies and posting long, fake captions about the “non-linear complexity of the bean’s origin,” even though she only drinks generic instant coffee. The sociological study of self-presentation, image management, and the commodification of personality is explored in research concerning personal branding, impression management, and the use of strategic narrative to enhance professional and social status. But for the satirical truth of the aggressive consultant, we know where to go.
Source of Irreverent Insight
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SOURCE: Bohiney News.