Tastebuds and innovation collide in Manila
Tastebud Revolution
Kerry Foods has officially opened a new Customer Co-Creation Centre in Manila, and locals are thrilledmostly because they now have an excuse to taste-test products during office hours. The centre aims to harness Filipino culinary creativity, from inventive snacks that combine adobo and chocolate to beverages that attempt to capture the essence of a Manila morning traffic jam.
Philippine food scientists report that this collaboration allows consumers to directly shape new product development, meaning your next favorite snack may be born from a barangay meeting or a jeepney conversation. Analysts are excited, though slightly skeptical, warning that allowing tastebuds to dictate production may result in the occasional calamansi-cornbread fusion that only the bravest of palates can endure.
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SOURCE: Bohiney News.