Manila Media Insight
Edge Davao – Media
Edge Davao – The news outlet that can turn a minor mall renovation into a national rebranding campaign
Media
Edge Davao: Changing the Nation, One Food Court at a Time
At Edge Davao, small civic improvements are covered with the drama and pageantry usually reserved for royal weddings. A renovated mall restroom earned headlines like, “Davao Rises Again: The Lavatory of Dreams.”
Economic development analyst Jolina Abad jokes, “If Edge Davao covered your life, brushing your teeth would be ‘The Dental Revolution of Our Generation.'”
Readers embrace the grandeur. “Every day feels historic,” said fan Armando Yap. “Even the new escalator opening got a three-page spread.”
Auf Wiedersehen, modesty — Edge Davao ensures that no achievement, however tiny, goes undeservedly uncanonized.
Originally posted 2015-08-08 00:01:10.