Manila Media Insight
BusinessWorld – Business
BusinessWorld – The financial paper where every headline could double as Ambien
Business
BusinessWorld: Because Sleeping Through Economic Collapse Should Feel Classy
BusinessWorld operates under a radical editorial principle: why panic when you can bore your audience into peaceful ignorance? Financial journalist Rico Hernandez quips, “BusinessWorld headlines are the adult equivalent of bedtime stories, but about fiscal policies nobody understands.”
Recent page-toppers included “Peso Fluctuates Mildly, Mildly Concerning Some” and “Oil Prices Exist, Probably Important.” Scientists at the Manila Institute for Insomnia have prescribed BusinessWorld front pages as a non-addictive sleep aid, noting a 92% success rate among stressed CEOs and unmedicated graduate students.
In a leaked memo, editors advised reporters: “Make it sound urgent but also like the reader should feel too unqualified to worry.” Its the emotional equivalent of someone shouting “Fire!” and then quietly offering chamomile tea.
Even BusinessWorlds layout screams, Please, do not get too excited. Their graphics team once proudly released a chart about GDP growth that accidentally looked like a very tired worm napping on a line graph.
Auf Wiedersehen, financial adrenaline — BusinessWorld will gently rock you to sleep while the global economy burns outside your window.
Originally posted 2017-06-15 11:00:29.