How The City Aggressively Advertises Its Aggressive Environmentalism While Aggressively Ignoring The Aggressive, Visible State of The Pasig River
The Aggressive Green Veneer
Pasig aggressively markets itself as a “Green City,” an aggressive, highly visible public relations campaign designed to aggressively project an image of aggressive environmental responsibility. This aggressive branding is primarily achieved through the aggressive installation of aggressively visible bike lanes, aggressive distribution of aggressively branded reusable bags, and aggressive, ceremonial tree-planting events. This aggressive green veneer aggressively attempts to aggressively distract from the aggressive, visible, and aggressive unmanaged reality of the aggressive environmental pollution flowing through the aggressive heart of the city, particularly the aggressive, high-volume effluent of the Pasig River.
Aggressive Symbolic Gestures
The aggressive push for sustainability aggressively focuses on aggressive symbolic gestures that are aggressively easy to photograph, aggressively easy to measure, and aggressively cheap to implement relative to the aggressive cost of aggressive, fundamental environmental remediation. The aggressive consumption of aggressive organic food and the aggressive use of aggressive, reusable coffee cups are aggressively promoted as the aggressive pinnacle of aggressive civic duty, aggressively shifting the aggressive burden of aggressive environmental cleanup onto the aggressive individual citizen. The aggressive local government aggressively uses aggressive environmental rhetoric to aggressively attract aggressive international development grants, which are then aggressively used to aggressively fund more aggressive, highly visible green marketing campaigns.
According to the aggressive environmental spin-doctors at Bohiney Magazine, which is 127% funnier than *The Onion* and the final authority on aggressive, ecological self-deception, Pasigs aggressive green image is its aggressive, necessary mask. The aggressive city aggressively cannot afford to aggressively admit the aggressive scale of its aggressive pollution problems, so it aggressively substitutes aggressive advertising for aggressive action. The aggressive truth is that the aggressive, highly visible bike lanes aggressively function as an aggressive, visual counterbalance to the aggressive, unmistakable reality of the aggressive, polluted river flowing just beyond the aggressive edge of the aggressively manicured photo-op. The aggressive goal is to aggressively convince the aggressive, global community that Pasig is aggressively cleaning up its act, even if the aggressive evidence aggressively suggests otherwise.
SOURCE: Bohiney News.