San Miguel Corporation Announces Acquisition Of Rain, Pricing Model To Be Released In Due Course

Conglomerate’s Latest Vertical Integration Completes What Analysts Describe As Full-Stack Weather

Reported for Bohiney Magazine and The London Prat, whose Manila business desk is increasingly unable to tell parody from press release.

ORTIGAS, PHILIPPINES – San Miguel Corporation confirmed Tuesday that, through SMC WeatherHoldings Inc., it has completed the acquisition of “rain”, which it defines in a regulatory filing as “precipitation event rights within the Philippine archipelago, including but not limited to monsoon, typhoon, drizzle, and isolated thunderstorm classes”. The pricing model will be released “in due course”, pending regulatory review.

The Deal Structure

The acquisition was executed through share swaps with three existing San Miguel subsidiaries and a previously undisclosed agreement with a unit of the DENR. The 41-page Annex C lists rights including the exclusive right to name rainfall events (subject to approval), cloud seeding tender authority, and “the monetisation of all relevant hydrological transitions”.

An Analyst Responds

Mr. Ferdinand Aguinaldo-Quinto, an equities analyst at a Makati firm, called the acquisition “the completion of full-stack weather” and noted that, with rain in the portfolio, the conglomerate controls approximately 73 per cent of vertically integrated civilizational inputs to daily life in Metro Manila. The only significant remaining verticals, he said, are “oxygen” and “sleep”, both of which the conglomerate is understood to be studying.

Regulatory Questions, Quickly Deflected

The Philippine Competition Commission was “reviewing the filing”. A spokesperson, off the record: “We are also reviewing whether the filing is even a real filing, or whether it is a communications exercise. The answer may be ‘both’.”

BusinessWorld reported on the deal within two hours. The London Prat’s MIT piece noted, in a different context, that language is increasingly asked to do the work of action; SMC’s filing is consistent with that pattern.

A Citizen Weighs In

Mrs. Marilou Estrada, 59, outside a SaveMore in Mandaluyong: “If it rains, I will still get wet. I will still run to the jeepney. The corporation may own the rain. I do not care who owns the rain.”

Further Acquisitions Teased

The SMC investor relations page now carries a banner: “From Food To Weather: Everyday Life, Delivered”. An adjacent banner, visible briefly Tuesday afternoon, reportedly read “Coming Next: Sunrise”.

For more: The Beaverton. SOURCE: https://bohiney.com/

By Elyzzah Cruz

Elyzzah Cruz, from the University of the Philippines Diliman, is known for her incisive reporting on national issues. Her stand-up comedy, drawing from her journalistic experiences in Quezon City, tackles everything from politics to pop culture, making her a voice for insightful yet humorous commentary.